OPPOSITE OF USUAL is an American independent eyewear project founded in 2024 by Luke Noel Jensen. We don’t just create eyewear; we craft high-end, handmade limited-edition designs from Japan, and performance pieces for everyday wear and extremes made in Italy.

 At OOU. Through the eyes of our artistic, athletic giants, drawing encouragement and inspiration from the heroes and anti-heroes of board sports, street culture and art worlds, we will tell these stories via our products and short stories.

OPPOSITE OF USUAL isn’t just eyewear, they are art pieces for the face. It’s a project with a purpose: to redefine luxury and embrace the extraordinary thru their stories.